Heidi Lear

• Built the company's first partner marketing function to develop scalable programs that grew the partner ecosystem, drove retention, and delivered measurable pipeline impact across enterprise and SMB partners.
• Architected the company's inaugural partner membership model, establishing onboarding, activation, enablement, and retention frameworks from the ground up.
• Grew and managed relationships with enterprise partners including Workday, UKG, Cornerstone, AWS, 360Learning, Axonify, and Bridge, with aligned value and co-marketing programs.
• Partner programs generated 794 qualified leads, $531K influenced pipeline, and $147K in influenced revenue within the first year.
• Developed partner-facing toolkits, co-branded materials, and microsites to maximize partner engagement and retention, tailored to partners of varying sizes and capabilities.
• Established executive KPI dashboards tracking partner performance, pipeline attribution, and retention health.
• Led activations at Workday Rising, UKG Aspire, Cornerstone Spark, ATD, and partner SKOs, building community presence across the ecosystem.

• Led customer lifecycle and member community programs focused on engagement, retention, and measurable renewal outcomes across a national user base.
• Launched the company's inaugural member community program across 22 cities, resulting in 17 hosted events that influenced $4M+ in pipeline and $750K in revenue.
• Developed retention and lifecycle campaigns tied to improved renewal outcomes; engagement initiatives contributed to a 7× increase in renewal rate.
• Redesigned lifecycle strategy spanning community engagement, product adoption, partner programs, and services, ensuring members received consistent, high-value touchpoints at every stage.

• Managed co-marketing strategy and partner activation programs across cloud and infrastructure partnerships.
• Built inaugural partner marketing strategy with AWS, Microsoft, Google, Intel, AMD, and NVIDIA.
• Secured $50K+ in quarterly co-marketing funding, including first-time Intel investment, demonstrating strong partnership negotiation and sponsor value articulation.
• Led co-branded event activations and multi-partner conference programs, including a featured Microsoft expert panel at a leading HPC conference.

• Led North American demand generation and partner marketing, managing a team of eight across demand gen, events, content, and partner programs.
• Directly managed a team of 5 employees and 3 vendor resources, setting goals, providing mentorship, and aligning team performance to revenue objectives.
• Collaborated across 400+ global partners, developing programs that contributed to a 25% increase in partner-driven sales.
• Managed program budgets and performance reporting, delivering consistent results against KPIs and revenue targets.
• Named finalist for 6sense's 2023 ABM Program of the Year.

Goodpin was a Minneapolis-based social platform for collaborative giving, connecting brands, nonprofits, and donors. Led all US brand partnership development and served as the primary relationship manager with corporate and community partners.

• Secured Goodpin's participation in the Target–TechStars Innovation Accelerator (inaugural cohort) through direct relationship-building with Target's Corporate Social Responsibility leadership, cultivated through years of Minneapolis community and arts networking.
• Designed and piloted a $20K co-giving program with Target in which customers could direct Target's charitable dollars to their chosen nonprofit and earn a gift card for matching the donation — a concept later incorporated into Target Circle's giving program, which remains in operation today.
• Managed relationships with local Minneapolis nonprofits featured on the platform, and developed a partnership proposal with Meet Minneapolis to celebrate the city's diverse nonprofit community through visitor-facing giving programs.
• Built a pipeline of local Minneapolis business partnerships, inviting retailers, restaurants, and hospitality businesses to offer customers a giving experience at the point of purchase.

• Co-founded and grew one of Minneapolis's most recognized arts organizations, building community partnerships and national media presence from the ground up.
• Coordinated poetry events with local and national venue, media, and sponsor partners, building a robust community partnership network supporting Minneapolis arts and culture.
• Developed relationships with prospective sponsors and partners for artistic projects, performances, and publications.
• Grew the organization to the world's most-watched YouTube channel for poetry with 120M+ views and 500K+ subscribers, and secured invitations to the White House and SXSW.
• Managed brand, communications, social media, and PR strategy for a growing community organization.

• Drove B2B sales and relationship development for Apple's business division, managing a pipeline of local and regional business accounts.
• Managed a consultative sales pipeline with local businesses, serving organizations of all sizes including Target, GE, and Mayo Clinic.
• Built long-term client relationships through needs assessment, solution matching, and ongoing account management.
• Consistently achieved sales goals while delivering exceptional customer experience aligned to brand standards.