Heidi Lear

• Built the company's first partner marketing function to develop scalable programs that grew the partner ecosystem, drove retention, and delivered measurable pipeline impact across enterprise and SMB partners.
• Architected the company's inaugural partner membership model, establishing onboarding, activation, enablement, and retention frameworks from the ground up.
• Grew and managed relationships with enterprise partners including Workday, UKG, Cornerstone, AWS, 360Learning, Axonify, and Bridge, with aligned value and co-marketing programs.
• Partner programs generated strong qualified-lead volume plus six-figure influenced pipeline and revenue within the first year.
• Developed partner-facing toolkits, co-branded materials, and microsites to maximize partner engagement and retention, tailored to partners of varying sizes and capabilities.
• Established executive KPI dashboards tracking partner performance, pipeline attribution, and retention health.
• Led activations at Workday Rising, UKG Aspire, Cornerstone Spark, ATD, and partner SKOs, building community presence across the ecosystem.

• Led customer lifecycle and member community programs focused on engagement, retention, and measurable renewal outcomes across a national user base.
• Launched the company's inaugural member community program across 22 cities, resulting in 17 hosted events that influenced multi-million-dollar pipeline and revenue.
• Developed retention and lifecycle campaigns tied to improved renewal outcomes; engagement initiatives contributed to a 7× increase in renewal rate.
• Redesigned lifecycle strategy spanning community engagement, product adoption, partner programs, and services, ensuring members received consistent, high-value touchpoints at every stage.

• Managed co-marketing strategy and partner activation programs across cloud and infrastructure partnerships.
• Built inaugural partner marketing strategy with AWS, Microsoft, Google, Intel, AMD, and NVIDIA.
• Secured recurring quarterly co-marketing funding, including a first-time Intel investment, demonstrating strong partnership negotiation and sponsor value articulation.
• Led co-branded event activations and multi-partner conference programs, including a featured Microsoft expert panel at a leading HPC conference.

• Led North American demand generation and partner marketing, managing a team of eight across five employees and multiple agency partners, and aligning performance to revenue goals.
• Collaborated across 400+ global partners, driving programs that contributed to a 25% increase in partner-driven sales.
• Managed program budgets and KPI reporting; named finalist for 6sense's 2023 ABM Program of the Year.

Goodpin was a Minneapolis-based social platform for collaborative giving, connecting brands, nonprofits, and donors. Led all US brand partnership development and served as the primary relationship manager with corporate and community partners.

• Secured Goodpin's participation in the Target–TechStars Innovation Accelerator (inaugural cohort) through direct relationship-building with Target's Corporate Social Responsibility leadership, cultivated through years of Minneapolis community and arts networking.
• Designed and piloted a co-giving program with Target in which customers could direct Target's charitable dollars to their chosen nonprofit and earn a gift card for matching the donation, a concept later incorporated into Target Circle's giving program, which remains in operation today.
• Managed relationships with local Minneapolis nonprofits featured on the platform, and developed a partnership proposal with Meet Minneapolis to celebrate the city's diverse nonprofit community through visitor-facing giving programs.
• Built a pipeline of local Minneapolis business partnerships, inviting retailers, restaurants, and hospitality businesses to offer customers a giving experience at the point of purchase.

• Co-founded and grew one of Minneapolis's most recognized arts organizations, building community partnerships and national media presence from the ground up.
• Coordinated poetry events with local and national venue, media, and sponsor partners, and cultivated sponsor relationships for artistic projects and publications.
• Grew it into the world's most-watched poetry channel on YouTube (120M+ views, 500K+ subscribers); invited to the White House and SXSW.

• Drove B2B sales for Apple's business division, managing a consultative pipeline of local and regional accounts including Target, GE, and Mayo Clinic.
• Consistently hit sales goals while building long-term client relationships through needs assessment and account management.