A Minneapolis-based marketing and partnership leader with 15 years of experience building programs and relationships that grow revenue, retention, and community. I'm energized by roles where relationship-building drives the outcome, equally at home with boutique local restaurants and Fortune 500 sponsors.
I build the kind of long-term relationships that translate into retention, revenue, and real community impact, and I've been invested in Minneapolis long before it was professionally relevant.
I build partner and membership ecosystems, grow them, and keep members engaged. That work is rooted in Minneapolis from the start, from the Southern Theater and the Ordway to co-founding Button Poetry.
A decade in tech added the scale. I built partner marketing from scratch at Calabrio and OpenSesame and led programs across 400+ partners, and at 6sense I launched a 22-city member community that helped drive a 7× lift in renewals. What's rare is knowing how to serve a boutique Minneapolis restaurant and a Fortune 500 sponsor in the same room.
The heart of the work: designing onboarding, activation, enablement, and retention frameworks that keep partners and members engaged and grow the network, spanning OpenSesame, 6sense, Calabrio, and Minneapolis arts.
Built the company's first partner marketing function and inaugural partner membership model: onboarding, activation, enablement, and retention frameworks from scratch, plus toolkits and microsites tailored to partners of every size.
Launched the company's inaugural member community program across 22 cities and redesigned the full lifecycle across community, adoption, partner programs, and services, so members got consistent, high-value touchpoints at every stage.
Built global partner membership strategy (onboarding, enablement, incentives, and co-branded "Marketing-in-a-Box" kits) across 400+ partners, realigning the program around technology partners like Cisco, Twilio, and Amazon.
Where it started: built out the Member Benefits Program and managed the membership database for a beloved Minneapolis arts institution, researching ways to expand member value and retention.
Developed partner-facing toolkits, co-branded materials, and microsites to maximize engagement and retention, including the AWS co-sell motion and ecosystem campaigns produced for ATD.
Established executive KPI dashboards tracking partner performance, pipeline attribution, and retention health, plus a repeatable partner-marketing sprint process for the team.
Sustained involvement in community and industry events is how partnerships grow and retain. I've built user-group communities, led conference activations, and created the in-person moments that keep members connected.
Built the Twin Cities 6sense user group and scaled the model into a 22-city member community, driving engagement, networking, and retention through consistently great in-person events.
Led partner activations at Workday Rising, UKG Aspire, Cornerstone Spark, ATD, and partner SKOs, building community presence across a global ecosystem on a tight Q2 calendar of 11 events across 9 cities and 4 countries.
Coordinated poetry events with local and national venue, media, and sponsor partners, building a robust Minneapolis arts community network and securing invitations to the White House and SXSW.
When Twin Cities neighborhoods were hit by crisis, I organized a company-wide food & supply drive, mobilizing Calabrians locally and abroad to gather, sort, and route essentials through three trusted local partners to the neighbors who needed them most. It's the kind of community-first mobilizing that good partnership work runs on.
Building sponsorship programs partners ask to join: articulating value, negotiating funding, managing budgets, and turning co-marketing into a waitlist of partners who want in.
Founded the partner co-sponsorship program for OpenSesame's annual ATD VIP party, this year's "Workforce Remix" at the GRAMMY Museum. Year one was such a hit that year two sold itself: no outbound, just a partner waitlist asking to be included.
Secured recurring quarterly co-marketing funding, including a first-time Intel investment, by articulating sponsor value across AWS, Microsoft, Google, Intel, AMD, and NVIDIA, and led a featured Microsoft expert panel at a leading HPC conference.
Aligned value and co-marketing programs with enterprise partners including Workday, UKG, Cornerstone, AWS, 360Learning, Axonify, and Bridge, plus conference co-marketing activations and the AWS Marketplace fast-track motion to streamline sponsor and customer procurement.
Strong written and oral communication is the connective tissue of partnership work, from web experiences and authored thought leadership to member newsletters and co-branded guides.
Authored partner-facing thought leadership on AI and learning, translating live partner conversations and panels into practical, shareable reads under my own byline.
Produced partner program, community, recruitment, and competitive-displacement pages, including the redesigned Twilio + Calabrio partner experience and the "Why Calabrio" value story.
Created the monthly customer newsletter plus practical member resources (like a fillable IT learning-path worksheet) to drive engagement, adoption, and retention.
My investment in this city isn't a talking point. It's the through-line of my career.
Minneapolis runs through my whole career. At Goodpin, I built a giving partnership with Target's CSR team that became the model for Target Circle's giving program (still running today), brokered through years of local relationship-building across the city's business, nonprofit, and arts communities.
Those roots run deep, from membership development at the Southern Theater and donor work at the Ordway to co-founding Button Poetry and driving B2B sales for Apple Business.
A full chapter is dedicated to my work with Target's Corporate Social Responsibility team on the in-store giving pilot that became Target Circle's giving program.
Produced on behalf of the artists featured at Button Poetry, where I served as Communications Director and a founding member.
Five years with Heidi leading our partner marketing team. She is one of the hardest-working, most creative problem-solvers I know. I'd highly recommend her to any company looking for a Partner Marketing leader.
Heidi's leadership was instrumental in growing the Twin Cities 6sense user group, and she's become a key voice in the industry. Beyond her technical strengths, she's a thoughtful, inclusive leader who truly cares about others' success.
Heidi has a remarkable ability to foster strong connections, ensuring every member feels valued. I recommend her for any role that requires leadership, community building, and deep marketing expertise.
Her leadership and vision were pivotal in building our 6sense community from the ground up. A true leader you can rely on to drive success.
I've worked with many marketing leaders, and Heidi is one of the best: organized, detail-oriented, and she pulled off a flawless user group meetup even when she couldn't be there in person.
Incredibly creative and collaborative, always thinking outside the box to engage customers. She'll bring positive vibes and hard work to any team.
Heidi is next-level. She's energetic, full of fresh ideas, and knows how to get them done. If you're looking for a fun, data-driven, leading-edge marketer, you found her!
Whether it was targeted intent campaigns for brand awareness or making partners key stakeholders in our State of the Contact Center report, I could always rely on Heidi to push us to think in new ways. Her campaign slides and dashboards were among the most eye-opening for our execs. I would love to work with Heidi again, and I'm a little jealous of anyone who gets the opportunity.
Heidi was the face of our company in the US, spearheading our sales efforts with incredible success. Her ability to network and build genuine relationships was the key to partnering with amazing brands. If you're looking for someone who can open doors, make things happen, and leave a lasting impact, Heidi is the one.
As a Calabrio partner, I had the pleasure of working with Heidi on several projects. Her enthusiasm for bringing a project to life is infectious. Before she even joined 6sense, she was teaching me creative ways to use the software to drive joint pipeline. She loves watching others succeed, which makes her a great teammate.
Heidi is one of those rare people who can take an idea, build a movement around it, and then actually deliver measurable business impact behind it. Watching her launch and rapidly scale the 6sense user group experience globally was a masterclass in community-building, execution, and momentum. She brings creativity, strategy, and an uncommon ability to connect people in ways that drive both engagement and retention.
Open to marketing, partnership, and relationship-focused roles where community and revenue meet. Let's talk.